Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
T-Mobile, one of the big three cellular operators in the US, has abruptly dropped its TV streaming bundle six months after launch and instead lined up with Google to promote YouTube TV, as well as stepping up promotion of the latter’s Android TV platform.
OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is for entertainment, news, education or communications, video is our preferred communication medium and people generally turn to this whenever possible.
Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 to 16,000 Tbps in 2023.
OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via operator-controlled set top boxes (STBs).
The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.
The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.
The Streaming Video Alliance has emerged as a primary umbrella body driving technical innovation and standardization across the field, reinforcing its status with new members and projects during the ongoing Covid-19 coronavirus pandemic.