OTT

Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.

Recent OTT Content

“Anything with a printed circuit board in it is likely looking at similar market dynamics.” Tim Shoulders, Grass Valley CEO and President.

Parts And Chip ShortagesJuly 15th 2021 - 09:00 AM

TV equipment manufacturers are doing what broadcasters do best: Creatively helping each other work through a difficult technical challenge.

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HDR For Cinematography - Part 2June 29th 2021 - 09:00 AM

In this second installment of our extended article looking into HDR for cinematography we look at the practical aspects and applications of HDR.

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HDR For Cinematography - Part 1June 22nd 2021 - 09:00 AM

High dynamic range and wide color gamut combined with 4K resolution and progressive frame rates have catapulted broadcast television to new levels of immersive experience for the viewer. As HDR and WCG are relatively new to television, we need to both understand their application and how we monitor them to enable us to surpass the levels of quality and immersive experience cinematographers’ demand.

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AI has helped production professionals do their job better and streamlined workflows, saving hours of time and effort in a myriad of ways.

Now A Trusted Technology, AI Streamlines Video Production And Delivery WorkflowsJune 18th 2021 - 09:00 AM

There was a time when the mere mention of bringing artificial intelligence (AI) and machine learning into the media industry brought visions of robots replacing humans. Today that is certainly not the case—although we might be getting close: I saw a robotic camera operator move the cameras for a national television news show from his converted kitchen table. On-air, viewers never saw a difference from the programs they always watch.

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BARB Set To Measure SVoD Audiences In UKJune 17th 2021 - 09:00 AM

UK audience measurement agency BARB (Broadcasters Audience Research Board) is about to launch regular data on SVoD (Subscription VoD) viewing, as well as video-sharing platforms.

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The World Of OTT (Quality Assurance Pt1) - Assuring QoE From The Network SideJune 3rd 2021 - 09:00 AM

The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.

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Big Media Players Will Drive Rapid Growth In AVoD Streaming ServicesMay 31st 2021 - 09:00 AM

Rapid growth in AvoD streaming services across developed countries has been predicted by a spate of recent analyst firms as media giants such as Comcast, ViacomCBS and Fox invest heavily in their advertising supported platforms. The latest report from Digital TV Research predicts that AVoD expenditure for TV episodes and movies will climb by 144% between 2020 and 2026 to reach $66 billion across 138 countries.

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The World Of OTT (Content Pt4) - Personalizing Content For Maximum ImpactMay 12th 2021 - 09:00 AM

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.

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