Working at the limits of broadcast technology, news providers are constantly stretching systems to deliver their story first. Discover how the winners operate and quickly master the technology they value.
OTT is becoming more and more prevalent in the world of video consumption. Some people would say that it will become the dominant form of video delivery in years to come as the underlying technologies expand, develop or mature, and consumer behaviour continues to revolve around convenience, flexibility and personalization. Recent OTT launches and refreshes from major media businesses like NBC, Disney, Warner Media, CBS, RAI, BBC, ITV, SRG and RTL show how important OTT is to their future.
With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.
As TV and movie production studios begin to slowly resume operations, they are doing so very carefully and with a number of government-mandated protocols for safe working in place. Some say these operational restrictions—limited crew, remote control when possible, non-essential personnel are not allowed—are significantly adding to the time it typically would take to complete a project. For starters, all shared equipment, microphones, and other TV production tools must be disinfected after each use.
TV test and measurement gear and instrument solutions also facilitate remote production and monitoring.
Rohde and Schwarz has evolved a heritage in the broadcast and media industry stretching over 70 years. Throughout this period, the company has developed a reputation as one of the leading developers of hardware-based technology solutions worldwide. However, recent years have seen Rohde & Schwarz placing far more emphasis on its software development skills.
The Cloud is the future of live TV production.
The MediaKind Universe represents our portfolio of solutions and services, designed to offer the best of media technology to cater to the needs of our customers’ workflows. Content owners, broadcasters, service and pure OTT providers will discover how our solutions can enable them to engage the consumer. Our broad portfolio of market-leading and award-winning offerings continues to evolve and adapt to shifts in the media landscape.
More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the unique requirements of large media files and the flexibility cloud systems offer.