Cloud

Virtualization, on-prem, and off-prem are just a few of the new terms to find their way into the broadcaster’s dictionary. Discover how IT and HPC technologies are impacting broadcast television to revolutionize your operation.

Recent Cloud Content

The World Of OTT: Part 10 - Optimizing Encoding & Contribution For Live OTTApril 6th 2021 - 09:00 AM

OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is for entertainment, news, education or communications, video is our preferred communication medium and people generally turn to this whenever possible.

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Timing: Part 1 - Sidereal Or Solar?March 31st 2021 - 09:00 AM

The subjects of timing, synchronizing and broadcasting are inseparable and in this new series John Watkinson will look at the fundamentals of timing, areas in which fundamental progress was made, how we got where we are and where we might be going.

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Mediapro is building out its Corporate MAM infrastructure to connect all of its production and playout sites.

Mediapro’s MAM Strategy Is Spanning The GlobeMarch 29th 2021 - 09:00 AM

As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together and increase productivity across the company.

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The World Of OTT: Part 9 - Internet Exchanges & The Growth Of OTTMarch 23rd 2021 - 09:00 AM

Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 to 16,000 Tbps in 2023.

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The Sponsors Perspective: Emerald - Moving The KVM Story ForwardMarch 17th 2021 - 09:00 AM

KVM (keyboard, video, mouse) switching and KVM extension provide access to critical IT assets. They might be deployed to give desktop users access to multiple computers from a single console, keyboard, and mouse, or implemented by facilities to enable distribution of high-quality video, audio, and peripheral signals across networks and through hybrid physical and virtualized server infrastructures.

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Encoding, decoding, compression, distance and switch hops all add latency along the distributed signal path.

Latency Remains Thorn In Side Of Live Sports Remote ProductionMarch 11th 2021 - 09:00 AM

After years of trial and error designed to reduce operating cost and (more recently) keep crews safely distanced, remote production has found its niche in live production and will remain the de facto method for producing events over a distributed network infrastructure. However, a big hurdle left to overcome for successful deployment of such networked workflows is latency. In live production, video latency refers to the amount of time it takes for a single frame of video to transfer from the camera to a processing location (on premise or in the cloud) and back to the display—wherever that display might be.

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2021 HPA Tech Retreat Goes Virtual On Remote Production And MoreMarch 10th 2021 - 09:00 AM

As one of the last industry events to be held in person last year, the HPA Tech Retreat is going virtual for this year’s gathering of an elite group of broadcasters, production, and post-production professionals. The Hollywood Professional Association (HPA) holds this event every year and it has become one of the most anticipated networking and technology showcase events of the entire calendar.

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The World Of OTT: Part 8 - Improving Monetization Through Addressable AdvertisingMarch 9th 2021 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

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