Virtualization, on-prem, and off-prem are just a few of the new terms to find their way into the broadcaster’s dictionary. Discover how IT and HPC technologies are impacting broadcast television to revolutionize your operation.
One of the surprises from the latest research published by Nielsen was the significant rise in audiences watching live linear TV. Lockdown has not only sent SVOD viewing soaring through the roof but linear TV is expanding rapidly. One reason for this, according to Nielsen, has been greater adoption of streaming by older age groups. Moreover, they aren’t expected just to revert back again. Even Netflix launched a scheduled programming feature recently targeting older audiences in France in a move likely to be replicated in other territories. The move is also seen as a response to advertising video on demand services. There’s one playout provider focussed on playout for linear TV channel management with a groundbreaking SaaS cloud playout platform. We spoke with Veset CEO Igor Krol to learn more.
For content providers (studios, content owners, content aggregators, or other content licensors) and their licensees (affiliates) operating in a multiplatform world - and pirates looking to obtain illegal access to the most popular content - it’s an unrelenting game of cat and mouse. While the internet has provided a cost-effective and easy way to deliver content to consumers, it also opens up new vulnerabilities that content pirates are eager to expose.
With viewers demanding to watch what they want, where they want, and how they want, it’s not surprising we’re seeing an unprecedented growth in broadcaster OTT requirements. However, the change in delivery format from traditional broadcasting is providing us with some interesting challenges.
As the number of channels for OTT delivery continues to grow, monitoring these channels in a highly automated way has become paramount to ensuring a good Quality of Experience for the viewer. To deliver QoE that’s as good as linear TV broadcasts, the entire system—from ingest to multi-bitrate encoding to delivery to CDN—must be monitored continuously.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
Any experienced master control operator or quality control manager will tell you that monitoring hundreds of feeds requires that each individual channel is delivered reliably, on time and to the exact location it was meant to go. When these signals are distributed over the public internet, strict protocols must be followed in order to ensure reliability and quality for every video service it supports.
To maintain high quality of experience for their customers, content providers need a way to monitor hundreds—sometimes thousands—of channels without compromising real-time error detection. In most cases, the immense scale of their service offerings makes continual visual monitoring of all streams physically impossible and error prone. To meet this need, the flexibility, scalability and agility of software-defined monitoring systems is applied to achieve unlimited multiviewer scaling and fully automated monitoring and alarming to meet this rapidly increasing need.
The MediaKind Universe represents our portfolio of solutions and services, designed to offer the best of media technology to cater to the needs of our customers’ workflows. Content owners, broadcasters, service and pure OTT providers will discover how our solutions can enable them to engage the consumer. Our broad portfolio of market-leading and award-winning offerings continues to evolve and adapt to shifts in the media landscape.