Virtualization, on-prem, and off-prem are just a few of the new terms to find their way into the broadcaster’s dictionary. Discover how IT and HPC technologies are impacting broadcast television to revolutionize your operation.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via operator-controlled set top boxes (STBs).