Try our new AI powered Smart-Search!
With talk of an impending Metaverse and augmented reality graphics increasingly becoming part of mainstream television broadcasts and live eSports events, top graphics artists are looking past traditional 3D animation and virtual environments and using fully rendered 360-degree 2K and 4K video to get a more captivating effect.
Back in the fall of 2020, several months after private equity firm Black Dragon Capital completed its acquisition of Grass Valley, it became apparent to the company’s management team that it had an unpolished jewel in the GV portfolio that needed attention. Given the virtualization changes, cost cutting and high demand for new content occurring within the industry, customers who served as beta testers told them, “this AMPP thing is going to change the industry.”
Time base correction is an enabling technology that crops up everywhere; not just in broadcasting.
Due to the flexibility and virtually unlimited access of the Internet Protocol, manufacturers of broadcast and production equipment have for years provided customers with the remote ability, via an HTML 5 browser interface, to monitor and control hardware devices via a smart phone, tablet or laptop. Vendors have now begun to take that access one step further and have developed dedicated applications for mobile phones—which have been optimized for the reduced scale of a phone screen—that put this control in the palm of your hand.
The finite speed of light, and indeed of all communication has various impacts on broadcasting.
While cameras continue to be its forte’, Sony’s most recent virtual press conference made it abundantly clear that the company has gone to considerable lengths over the past few years to emerge as a comprehensive solutions provider that is no longer just helping customers make pretty pictures. Sharing those files, collaborative workflows and remote production are all part of the portfolio now.
Live TV production may not be the best fit for perfectionists who can’t recognize ‘good enough’ and move on. Live TV has no patience, no second chances and can never be late. Every live shot is a first impression.
Practically all communication, including broadcasting, relies totally on electromagnetic waves that may be radiated far and wide from transmitters or guided along wires, waveguides or optical fibers.