ATSC 3.0

Understand the complexity of Next Gen TV, discover the standards, transmission methods, and delivery mechanisms needed to make ATSC 3.0 operate effectively. Keep up to date with this fast-paced emerging technology.

Recent ATSC 3.0 Content

Dictionary.com has declared

The Year That Changed TVDecember 29th 2020 - 09:00 AM

This time last year, had anyone predicted or suggested what is now normal in live TV news, sports and entertainment, such as fake fans, laugh track-style crowd noise and regular live news reporting and interviews from reporter’s homes, they would have been laughed out of the industry. Who would have thunk?

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Testing includes ramping up alert tests in four different time periods every two weeks, so more people on separate shifts can experience it.

Will NextGen TV Change Local News?August 28th 2020 - 09:00 AM

Tests in Washington D.C. ABC and FOX affiliate newsrooms will reveal the first data on new NextGen TV systems and workflows.

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If you need a magnifying glass to see a better TV picture, it’s probably not a serious paradigm shift.

Content Delivery CrossroadsJuly 17th 2020 - 09:00 AM

What has changed the most over the course of broadcast TV technical history is the price of admission, the elimination of generation loss, HD and IP.

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Today

The Shows Go OnMay 14th 2020 - 09:00 AM

The current social and medical situation with lockdowns and distancing is unleashing new ideas at local TV stations. Some will become the new normal.

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This reporter is setting up for a solo live shot from her kitchen. Who would have thought

Y2K+20: The Polar OppositeApril 24th 2020 - 09:00 AM

TV stations refocus their creative talents and energies on staying healthy and on the air.

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TV ratings and results depend on a fickle audience one twitch away from virtually walking out.

The V In TV Stands For ViewersMarch 23rd 2020 - 09:00 AM

What’s the difference between a video and TV? A video without an audience is still a video. TV without an audience is a disaster.

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The original TV broadcasters didn’t air a commercial for 13 years. The first paid TV commercial was this :10 second Bulova spot in 1941.

A New Generation Of TV PioneersMarch 9th 2020 - 01:00 PM

The 2nd generation of local broadcast TV professionals is retiring. Who will replace them and where will they lead local TV?

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SBG stations boost the number of Pearl-member stations to nearly half of all local TV stations in the United States.

Sinclair Broadcast Group Joins Pearl TVFebruary 13th 2020 - 01:50 PM

Sinclair becomes the 9th member to join the Pearl organization as local TV stations prepare to roll out NEXTGEN TV in top US markets this year.

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