ATSC 3.0

Understand the complexity of Next Gen TV, discover the standards, transmission methods, and delivery mechanisms needed to make ATSC 3.0 operate effectively. Keep up to date with this fast-paced emerging technology.

Recent ATSC 3.0 Content

Dictionary.com has declared

The Year That Changed TVDecember 29th 2020 - 09:00 AM

This time last year, had anyone predicted or suggested what is now normal in live TV news, sports and entertainment, such as fake fans, laugh track-style crowd noise and regular live news reporting and interviews from reporter’s homes, they would have been laughed out of the industry. Who would have thunk?

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Today

The Shows Go OnMay 14th 2020 - 09:00 AM

The current social and medical situation with lockdowns and distancing is unleashing new ideas at local TV stations. Some will become the new normal.

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That light at the end of the tunnel is a freight train loaded with NEXTGEN TVs.

NEXTGEN TV Fall 2019 UpdateOctober 25th 2019 - 09:00 AM

Back to the Future TV? When OTA TV transmission jumps 30 years ahead of today’s 20th century DTV technology, you’re going to see some serious content.

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IBC 2019 Cloudy, Streaming and 8KSeptember 9th 2019 - 09:00 AM

In this thought-provoking missive, Gary Olson delivers his predictions and insights for IBC 2019.

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HDR Primer: Part 3 - Curves & WorkflowAugust 28th 2019 - 09:00 AM

HDR Profiles - Pros & Cons. An obstacle to HDR adoption has been figuring out how legacy SDR TVs should display an HDR signal. There are about 1.6 Billion TV sets world-wide and 300 Million TV sets in the US.

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HDR Primer: Part 2 - Advanced HDR DetailsAugust 14th 2019 - 09:00 AM

HDR is a technology that is evolving quickly on the Professional and Consumer side. Like all new technologies, the devil is in the details. There is confusion about the technical aspects of which HDR technique and implementation are best for a given situation.

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HDR Primer: Part 1 - Introduction to HDRJuly 31st 2019 - 09:00 AM

High Dynamic Range (HDR) has been getting a lot of attention lately. Dynamic range is the ratio between blackest black and the brightest white that can be seen on a display. High Dynamic Range is the next major step in improving television pictures.

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An ancient B&W 4:3 CRT TV was the modern

TV’s ‘Back to the Future’ Moment?March 7th 2019 - 12:05 PM

Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but likely the first question raised was “What do we do with it?”

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