Understand the complexity of Next Gen TV, discover the standards, transmission methods, and delivery mechanisms needed to make ATSC 3.0 operate effectively. Keep up to date with this fast-paced emerging technology.
During the DTV transition, we chief engineers in the Kansas City market joked about broadcasting the most popular cable channels on our new ATSC 1.0 digital subchannels and running the local MVPDs out of business. Station owners weren’t interested because ATSC 1.0 had no provisions for subscriber broadcasting. ATSC 3.0 does.
Broadcasters are famous for adjusting to changing circumstances during live broadcasts without missing a beat. Live radio DJs roll with the punches. Live TV news reporters, newscast directors, engineers and technicians move or cut away as fast as possible. It comes with the territory and it’s in our DNA. The trick is to make surprises appear to be part of the show and carry on.
Like the broadcasters they serve, the Las Vegas 2020 NAB Show and annual Amsterdam IBC events were forced to go virtual. Show or no shows, TV shows go on, and 2020 OTA TV transmission technology is moving faster than ever. Here’s some of what leading TV RF experts hoped to share with exhibit visitors in person.
Local broadcasters are used to mission-critical because everything is mission-critical. Moving critical data may be the right move.
Tests in Washington D.C. ABC and FOX affiliate newsrooms will reveal the first data on new NextGen TV systems and workflows.
Thanks to the pioneering and the sometimes overly promotional work of One Media, the wholly owned subsidiary of Sinclair Broadcast Group, the new broadcast standard emerging in the U.S., called ATSC 3.0, is promising broadcasters new capabilities well beyond delivering TV signals. Yet it’s also about to change the very definition of what it means to be a “broadcaster” in today’s highly competitive video marketplace.
What has changed the most over the course of broadcast TV technical history is the price of admission, the elimination of generation loss, HD and IP.